Friday, September 25, 2009


It seems British Airways truly dig Darth Vader's management skills and leadership qualities.
In a recent article published in their Business Life site , they go on to highlight his more positive attributes which make him an 'unlikely business guru'. Indeed. Here are some salient points:

His underlings were undoubtedly devoted to him, "excusing his occasional lapses of mood — a strategy that stood Apple boss Steve Jobs in good stead as he created an empire built on cutting edge, planet-changing technology."

Perhaps his sense of style and that mask enabled an air of mystery. "If people can’t read your face and don’t know what you’re thinking, they can experience an uncomfortable sensation that puts them on the back foot — perhaps US Vogue editor Anna Wintour’s famous bob and huge dark glasses were influenced by Darth back in the 1970s…"

Lord Vader, like any good leader, is "decisive, swift to act, has a variety of skills (he doesn’t just sit behind a desk, he gets out and flies a fighter ship alongside his junior pilots) and is driven by an insatiable desire to succeed."

Unfortunately, he's human too. Well, behind the mask at least. He allowed family issues to clooud his judgement and, "in the end, revealed himself as a sentimental pussycat and showed a modicum of remorse as the empire crumbled. Sometimes, you just can’t let the mask slip."

"HR would have a field day with the Star Wars villain, what with his bullying and torture of staff who displease him. Not to mention the corporate responsibility and PR problems that go along with building something called the Death Star."

more Lord Vader (vs Eddie Izzard/Lego) 
crazy Vader Robotic Arm for sale HERE 

PH •


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