GOOGLE MASHUPS

Google API's are no longer just for encoders and programmers. With the advent of Web 2.0 and the availability of Google's 'on-board' tools, companies and individuals are conjuring up mashups of digital creativity. Whether it's marketing their online store through an adaptation of Google Maps or the use of YouTube Annotations to create their website, these experiments of customization and remixing are definitely the ones to watch, in the near future.

Here are 3 good examples:

UNIQLO 1000 + GOOGLE MAPS
Uniqlo 1000 makes use of the Google Maps API and Flash video to show people all across Tokyo trying on their clothing in a creative way.


BOONEOAKLEY + YOUTUBE ANNOTATION
North Carolina-based ad agency BooneOakley makes use of YouTube annotations to create their website entirely within YouTube videos.


GOOGLE DOCS
I think this is a great alternative to 'About Us' pages on design house websites. Gives them something to do!

+  try out an online Typography tool, WORDLE .

• PH