Advanced Marketing Institute have devised a free tool that determines if your headline scores a high EMV (Emotional Marketing Value) which translates to successful copywriting. Perhaps. Their study reveals that certain word choices in your headline will appeal to certain groups of society, and fall into 3 groups, namely Intellectual, Empathetic and Spiritual.
For some reason, the tool only works with 4 or more words in your headline.
CASE STUDY:
I was wondering if it might work for taglines so I punched in E! Entertainment's "We Love It Too!" That got a good EMV score of 50%. "To put that in perspective, the English language contains approximately 20% EMV words. And for comparison, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines." Plus it had an emotional classification of being Intellectual and Spiritual!
TEST DRIVE IT HERE
Good commentary on the use of such a tool/device and its implications. Nice find, ad broad! Thanks.
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